BRULI. Not discovered them yet? Ah, but you should have. Because this Swiss label is one of the best producers of fine shirts and blouses in the world. It is a manufactory that declares quality to be its overriding aspiration. A manufactory that defines clothes not as a short-term fads but as long-lasting, highly functional classics. A place where sustainability has always been part of the corporate identity and embraced in practice – without publicising it to the outside world. And this Swiss-made quality is something you can very much see and feel: in the finely woven fabrics, in the detailed craftmanship and, above all, in the incomparable wearing comfort.
When Marco Brülisauer talks about his family business, you immediately feel the deep affinity he has with his parents’ company, founded in 1961, which he now owns and manages. The company quickly flourished in Ticino, a region that was already famous back then for its textile production. The company steadily grew, until market conditions changed in the 1990s and required a new course to be set for the future. The strategic cornerstones were quickly put into place: to remain committed to the principle of top quality, completely and utterly. That meant: no outsourcing of production abroad, no mass-produced off-the-shelf goods, no rivalry for the cheapest prices. And instead: sophisticated high-end products manufactured in-house in the home country. The finest craftmanship from highly precise, detail-oriented staff, who share the philosophy of the BRULI brand. Investment in high-tech machines that require expert handling by highly specialised in-house experts. Hand-picked suppliers from Switzerland or neighbouring Italy who weave the fabric that BRULI shirt and blouse dreams are made from according to exact specifications and from selected yarns. The 'small, but fine' concept has long been making an impact: the brand has established itself internationally and earned itself a first-class reputation. Numerous personalities and celebrities from all over the world are among the company’s self-confessed regular customers. They rightly wax lyrical about the shirts – their incomparable wearing comfort, their classic, fashionable elegance and skilful design, which ensures the long-lasting quality of every BRULI product. Probably the best way to realise the feel-good quality in its entirety is to try on a BRULI shirt for yourself: the round button made from Australian mother of pearl glides into the finely worked buttonhole almost by itself and closes the placket all the way to the perfectly turned up collar. The fine cotton lies smooth and cool against the skin – silky soft natural material, exclusively produced by regional weavers. Whether it’s in plain white or in a proven classic pattern, with BRULI you’ll be stylishly dressed for any occasion. And that’s exactly how a shirt should be. Typical for the brand: apart from the patch, the only and refreshingly discreet trademark is a trim on the sleeve slit and the 'mosca' (gusset). For all the shirts and blouses this is in the same type of fabric and weave as well as the same light ecru colour. When a shirt fits well on a person facing you, true BRULI aficionados, reveals Brülisauer with a smile, will immediately take a look at these places.
The fact that satisfied customers are happy to recommend BRULI is good for business – and is especially important to its employees. They set great store by their personal relationship with their customers, even when they order online. The e-boutique offers the whole product range: for men there is a seasonal shirt line and the proven classic shirts, as well as pyjamas, boxer shirts and ties. Women can find an extensive collection of blouses in different styles – depending on the season, they can choose from classic and elegant or casual and informal. The special packaging of a protective cloth bag used when shipping the goods and the personal thank-you card also testify to the high regard the company has for its customers. In this context, the made-to-measure service at BRULI really needs a mention: you can, of course, have your desired design made to your own personal measurements. Customers from overseas can send a well-fitting shirt to Switzerland, which they then take the measurements from. Those who live closer are welcome to come to the elegant showroom for this, where they can pick out their favourite from a variety of different fabric samples, choose collar and cuff styles, perhaps commission their own monogram as a finishing touch and take a look in the production facilities. Once all the details have been determined, it takes two to three weeks for your favourite shirt to be made, which not only fits perfectly – you can also re-order the exact same design, even years later. Because good style is always in fashion – and that’s exactly the task that BRULI has set itself.
