Where Fitness meets Hospitality

Monarck: Highly efficient full-service provider for home and hospitality

Health – fitness – quality of life: that’s the trio for a modern and conscious way of life and it is also the philosophy of Monarck, the most exclusive fitness designer and manager in the home and hospitality sector. In the core segments of Home Gym, Hospitality and Golf Clubs, Sarah and Alexander Mokrusch provide professional solutions to discerning clients who want to enhance their busy lives by training efficiently at home, in a hotel or at the golf club. Real estate developers are reacting to this trend and Monarck is advising them how to bring training concept, furnishings and design into perfect harmony.

The young company Monarck offers exclusive fitness services in the high-end home and hospitality sector, covering the whole portfolio from consultancy, design and equipment right through to management. Siblings Sarah and Alexander Mokrusch have many years of experience, providing the best support to their clients on their way to getting fit in style. While Sarah looks after the project management and marketing at Monarck, using the expertise she gained from her work at a global leading consultancy firm for luxury spas, Alexander, a prevention and health management graduate, looks after the business development. He is an expert in the premium fitness market having worked in one of the world’s most prestigious private training studios in Beverley Hills, Los Angeles, among other places.

The successful service Monarck provides consists of four components which can be booked as a package or as single modules: 1) consultancy, 2) concept & design, 3) procurement & equipment and 4) management. Sarah and Alexander Mokrusch stress that bringing in their expertise early on at the planning phase is key to achieving really top results. The pair are focused and structured in how they devote themselves to their projects and take all the time necessary to do the best for their clients. And in doing so, they are able to create fitness areas that are functional and versatile but also have a unique atmosphere. The consultation phase involves on-site inspection and a kick-off meeting, followed by comprehensive research, preparation of the basic concept and the first draft. This includes analysis of the location, target groups and trends as well as strategies and recommendations for further projects; all this is supported by detailed communication with the client. The second phase starts with the interior design concept as well as spatial planning and covers technical issues, equipment selection and material specifications as well as financial analysis. Custom-made products and personalisation is available upon request at any time; collaboration between the project managers and architects is a natural part of the process. The third phase – procurement & set-up – brings the whole concept to life and renders the vision developed visible. The space is now furnished to meet the highest quality standards. The last phase enables you to put the management of the studios and gyms into the competent hands of Monarck. This holistic approach leads step by step to successful property and spatial development. Projects are undertaken both in the home (private) and hospitality, golf & country club sectors. In modern exclusive residential properties, in-house fitness rooms are a 'must-have' and 'most-wanted', and have meanwhile also become a staple in the high-end hotel industry too. Clubs can offer their members amenities with tailored training opportunities and thereby enhance customer loyalty. For the team at Monarck, the wellbeing of guests and residents is just as much a priority as the entrepreneurial success of their clients. And if you want any inspiration, you can get examples of successful projects upon request which prove that Monarck’s unique selling points and training philosophy as well as its science and design team, together with the world’s best equipment manufacturers, are compelling. Clients get the latest expertise and the best options for guaranteed luxury, individuality and health.

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